Chris has worked for many years with a leading international consultancy to provide support for their research into the global tobacco market. Chris has over twenty years’ experience of working in this sector spanning a range of product and country/regions.

Recent research has seen input into the production of reviews of global national cigarette markets as well as regional focus on other products such as cigars/cigarillos, RYO/MYO as well as smokeless tobacco alternatives.

Growing health awareness and rising costs are seeing many more consumers reduce or abandon tobacco. Yet, despite this, the global market continues to develop with both multinationals and local companies focusing their attention on encouraging users to trade up, or shift, towards safer alternatives such as smokeless products, Heat Not Burn and e-Cigarettes.