Strategy development & the marketing plan

Having the right strategy is crucial for every business. Next to understanding your market, committing to a plan for the future that will ultimately realise your aims is vital. Be it at a corporate or marketing level, the choice of a correct strategy for the markets in which you operate will play a major part in not only goals being either achieved or missed but those goals also being maximised.

Initially you might wish to consider how they will interact with a new market. Would a competitive strategy be better than a focused strategy for example? Should a strategy based on price be employed?

Beyond this, individual market strategies for a product or service then need to be addressed. Should attention be given to particular segments within a company’s portfolio of products or services? What about life cycles and product/service development? How should a company respond on positioning within a market? This inevitably leads on to questions such as what market share should a company be looking to achieve?

We can help you with this process. We can also assist with the next step, the marketing plan, which acts as the way forward based on your objectives, goals and strategies. It is the link between what you want to achieve and how it will be achieved ‘on the ground’.