Understanding markets is an essential ingredient for any organisation’s success – ask any large multinational and they will tell you that getting this right was critical for their long-term growth. However, many companies have only limited insight about the markets in which they operate with a significant number typically placing research at the bottom end of their priorities and relying on their own hunches when it comes to major investment decisions.
We recognise that there is no reason for this to be the case with a range of cost-effective support available for any organisation who is at the stage of asking ‘what should I do next?’
Chris Hadley Consulting has extensive experience in understanding markets and customers. Focused on what we know works we use a variety of techniques for undertaking research that enables you to know where you are now, the challenges you currently face and how you might need to adapt to the future.
Research methods offered typically blend a variety of techniques such as:
- Desk research using a variety of secondary sources
- Telephone research
- Internet research
- Face to Face interviews
- Focus Groups
With respect to field research Chris Hadley Consulting has a uniquely high success rate often able to convert 80-90% of prospects into interviews – vital if you have a tightly defined customer base!
We have a flexible approach to market and customer research offering both ad-hoc and regular research programmes. Support ranges from one-off projects to long-term VOC (Voice of Customer) tracking programmes that offer the ability to track particular KPIs (Key Performance Indicators) as well as generate a NPS (Net Promoter Score).
