Chris Hadley Consulting provided assistance to a manufacturer of commercial and industrial equipment looking to assess a new business model for its European and North American operations. Working as a subcontractor, Chris took on a dual role, delving deep into the competitive landscape while also tapping into the perspectives of end-user groups, which would be critical for the client’s strategic pivot.

The initial phase of the project involved research aimed at identifying key competitors. This required the sourcing of contacts who were actively involved in the market and extensive interviews using telephone and online communication. Simultaneously, Chris also focused on understanding the needs and preferences of end users, leveraging the client’s existing market presence and insights into potential opportunities. Outreach efforts mirrored those of the competitive review, employing platforms like LinkedIn to pinpoint and engage target respondents effectively.

The culmination of this research was the creation of detailed profiles for all interviewees, incorporating direct quotations and assessments that highlighted the significance of both competitors and end users in relation to the new business model. These profiles laid the groundwork for informed strategic decision-making.

Based on the insights gathered, Chris formulated a set of strategic recommendations. These were anchored in the data obtained from the interview programme and supplemented by a market sizing and forecasting exercise that illuminated market dynamics and growth potential. Various strategies were recommended aimed at positioning the new business model effectively within the competitive landscape, ensuring the client was well-equipped to navigate its market entry and expansion.