Chris Hadley Consulting was approached by a US company to assist in the review of opportunities for safer alternatives to traditional hydrocarbon-based oils. The company was already established in the North American market and was interested in how best they could work with potential clients. Previous research by Chris Hadley Consulting had already given an indication of the size of the market for alternatives and the potential opportunities that were available.

A key element of the study was addressing key contact routes within the likely target market for this product. Interviews were made with a range of client types to identify the likely difficulties that would be faced in both marketing and sales. Information gained was used to inform the client of the best approach when selling such a product. Contacts were shared, where allowed, so as to permit the client to follow up potential prospects at a later date.